I for one like that internet business is shifting from “this business model was my idea” to free markets where suppliers will enter until real competition. I don’t believe Schweppes had the soda industry to himself or Henry Ford was the only one to optimize production? Those Samwer brothers are described as very unpleasant people, but their line of business - entering new monopoly markets is healthy for those markets.
“Among company and agency respondents, almost half said that social media has added many more programs and goals, but not the revenue to support new hires, indicating this to be a key challenge”
“It’s supereasy. It’s like learning to use toothpaste. At Google and all these places, we make technology as brain-dead easy to use as possible. There’s no reason why kids can’t figure it out when they get older.”
Kommunerne på mobilen - Creuna på KL's Kommunikationsdøgn 2011
Præsentation og workshop ved KL’s Kommunikationsdøgn 2011. Om kommunernes (manglende) brug af mobile services og oplagte muligheder.
Sociale medier flyder i disse uger over med henvisninger til indlæg om, hvilke trends, der bliver de vigtigste i 2012. Som om den magiske 31.12 bør animere os endnu mere til at kigge frem. Men, sådan…
Mobile Trends 2012
Last week I was invited to speak at the last Headstart Network meetup in 2011. I was to talk about Mobile (+Social) Trends for 2012 predicting 5 themes.
That was a great opportunity to skip some of the skepticism (or voice of reason if you will) that I often practice when colleagues, competitors or clients ask for mobile killer solutions for their marketing mix. If we want to make money on our digital investments, we need a bit skepticism.
But last week was all about trends and forecasting, so I took it up a notch (only a notch) and proposed the following for 2012 mobile trends:
- Offline
Investigating, enriching and disitributing it - Money
The purchase medium, the exclusivity, the wallets and the tablets - Web is (not) dead
Because that turns out to be all wrong - thank God! - More about me
And my music and my books and 13.000 apps about my health - Enough about me
Why am I friend with a brand, what’s about your interest in my friends and what’s a “hidden network”?
Hope I got you a bit curious? If so check out the Prezi I did:
And if you speak Danish, there is even a video to go with it here: Creuna Blog
Last, but not least, feel free to let me know what the 6th trend is, or what I just plainly forgot (use comments)
RT @vadnu: Impressed by #headstartdk and the curiosity of the 200-strong crowd. Most inspiring. Big thanks to the organizers for the inv …
